Producer of alt-pop records.
Sam Cracknell is a producer working in alt-pop. He takes songs from voice-note demos to polished, release-ready records, with a network of trusted professional session players, and award-winning mixing and mastering engineers behind every project.
Selected Work
Recent records.
A small selection. If you're making music in the world of Maisie Peters, Holly Humberstone or Lizzy McAlpine, we'd probably get on.
Full production showcase on Spotify
Possibly the most talented musician I've ever met. He takes every musical idea I have and produces exactly what I had in my head, and more — even when I just have a voice-note to start with. I always end up with perfect, release-ready tracks that surpass my expectations.
Ruth Gillies / Artist
About
A producer's job is to serve the song.
Based in Edinburgh and working remotely with artists worldwide, Sam produces records for alt-pop artists who care about songwriting. Whether you arrive with a polished demo or just a voice-note and a feeling, the goal is the same. A record that captures the song the way you hear it in your head.
Every project gets the right players for the job. Sam works with a trusted network of session musicians, alongside award-winning mix and mastering engineers he's collaborated with for years.
Edinburgh, Scotland
Get in touch
Got a song you want to make?
Send a voice-note, a demo, or a Spotify link of where you want to land. Whatever you have. Every enquiry comes straight to Sam, and he replies within a couple of days.